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American Journal of Business and Operations Research

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Online: 2692-2967 Print: 2770-0216
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Continuous publication

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Open access journal. All articles are freely available online with no APC.

American Journal of Business and Operations Research
Full Length Article

Volume 0Issue 1PP: 08-22 • 2019

Investor Psychology Perspective: a deep review on Behavioral finance

Ahmed Ibrahim Mokhtar 1* ,
Saad Metawa 2
1Ecole Supérieures Libre des Sciences Commerciales Appliquées, 75019 Paris, France
2Mansoura University, Mansoura 35516, Egypt
* Corresponding Author.

Abstract

Determining the fair value of financial assets has been a controversial subject since the 1990s, and whether this value depends only on fundamentally calculated pricing models or if there are other psychological factors that affects it. The field of behavioral finance addressed these issues and provided some asset pricing models that incorporate behavioral aspects of decision-making and explained the different heuristics and biases behind these market reactions that lacked fundamental explanation. Behavioral finance is a relatively new paradigm that emerged to try to fill in the gaps in "Modern Finance". Behavioral finance models did not develop specific strategies to beat the market, however, it has highlighted lots of argumentative ideas that have promising directions of further research and analysis that may be very useful in public policy and welfare analysis, as well as in wealth management. In this paper, the author is presenting some of these behavioral finance theories and how they tackle the psychological aspects in investors’ rational and irrational investment decisions.

Keywords

Behavioral Finance Financial Assets Investor Psychology

References

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Mokhtar, Ahmed Ibrahim, Metawa, Saad. "Investor Psychology Perspective: a deep review on Behavioral finance." American Journal of Business and Operations Research, vol. Volume 0, no. Issue 1, 2019, pp. 08-22. DOI: https://doi.org/10.54216/AJBOR.000101
Mokhtar, A., Metawa, S. (2019). Investor Psychology Perspective: a deep review on Behavioral finance. American Journal of Business and Operations Research, Volume 0(Issue 1), 08-22. DOI: https://doi.org/10.54216/AJBOR.000101
Mokhtar, Ahmed Ibrahim, Metawa, Saad. "Investor Psychology Perspective: a deep review on Behavioral finance." American Journal of Business and Operations Research Volume 0, no. Issue 1 (2019): 08-22. DOI: https://doi.org/10.54216/AJBOR.000101
Mokhtar, A., Metawa, S. (2019) 'Investor Psychology Perspective: a deep review on Behavioral finance', American Journal of Business and Operations Research, Volume 0(Issue 1), pp. 08-22. DOI: https://doi.org/10.54216/AJBOR.000101
Mokhtar A, Metawa S. Investor Psychology Perspective: a deep review on Behavioral finance. American Journal of Business and Operations Research. 2019;Volume 0(Issue 1):08-22. DOI: https://doi.org/10.54216/AJBOR.000101
A. Mokhtar, S. Metawa, "Investor Psychology Perspective: a deep review on Behavioral finance," American Journal of Business and Operations Research, vol. Volume 0, no. Issue 1, pp. 08-22, 2019. DOI: https://doi.org/10.54216/AJBOR.000101
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