Predicting purchase intention of consumer using twitter data

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• 2020

Predicting purchase intention of consumer using twitter data

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Abstract

There has been a significant growth in the ecommerce sector as well as in people buying products online. More and more people have started posting online about their intention to buy a particular product or asking about any product's review. A lot of research is being done on determining the buying patterns of a user and more importantly the factors which determine whether the user has any intention to buy the product or not. One such micro-blogging website, Twitter, which has become quite popular in recent years. In this study, we explored the matter of identifying and predicting the purchase intention of a user for a product. After applying various text analytical models to tweets data, we found that it is indeed possible to predict if a user has shown purchase intention towards a product or not, and after doing some analysis we have found that individuals who had initially shown purchase intention towards the product have in most cases also bought the product.

Keywords

purchase intention twitter consumer

References

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