Volume 25 • Issue 3 • PP: 106-114 • 2025
Decision Making in the Case of Confirmed Data Neutrosophic Linear Models to Choose the Advertising Medium
Open Access & Copyright
© 2025 The Author(s). Published by ASPG. This article is licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
View PDF Abstract
In light of the great development witnessed by our contemporary world, it has become necessary to focus on scientific methods and use the quantitative method to reach more accurate decisions, appropriate to the surrounding circumstances and factors. The process of decision-making and choosing the optimal alternative depends on the type and quality of data that describes the issue for which the decision is to be made. Regarding it, in this chapter we present a study of the issue of determining the ideal advertising medium to display a company’s products. This issue is considered one of the issues of decision-making in the case of confirmed data, so we build the appropriate mathematical model and through the optimal solution to it we can make the ideal decision through which the company achieves its goal from the campaign. Informative, we will divide this study into two parts. In the first section, we will develop a general formula for this issue, and the data will be classical values. We will obtain a linear mathematical model. In the second section, we will formulate the issue from the perspective of neutrosophic science, meaning we will take the data as neutrosophic values, obtaining a linear neutrosophic model.
Keywords
References
[1] Florentin Smarandache , Maissam Jdid, On Overview of Neutrosophic and Plithogenic Theories and Applications, Prospects for Applied Mathematics and Data Analysis, Volume 2 , Issue 1, PP: 19-26 , 2023 ,Doi :https://doi.org/10.54216/PAMDA.020102
[2] Maissam Jdid , Basel Shahin , Fatima Al Suleiman , Important Neutrosophic Rules for Decision-Making in the Case of Uncertain Data , International Journal of Neutrosophic Science ,Volume 18 , Issue 3, PP: 166-176 , 2022, Doi :https://doi.org/10.54216/IJNS.1803014
[3] Maissam Jdid, Hla Hasan, The State of Risk and Optimum Decision According to Neutrosophic Rules, International Journal of Neutrosophic Science, Volume 20 , Issue 1, PP: 77-85 , 2023,Doi :https://doi.org/10.54216/IJNS.200107
[4] Bukajh J.S -. Mualla, W... and others - Operations Research Book translated into Arabic - The Arab Center for Arabization, Translation, Authoring and Publishing -Damascus -1998.
[5] Maissam Jdid, Huda E. Khalid, Mysterious Neutrosophic Linear Models, International Journal of Neutrosophic Science, Volume 18 , Issue 2, PP: 243-253 , 2022,Doi :https://doi.org/10.54216/IJNS.180207
[6] Maissam Jdid, A. A. Salama, Huda E. Khalid, Neutrosophic Handling of the Simplex Direct Algorithm to Define the Optimal Solution in Linear Programming, International Journal of Neutrosophic Science, Volume 18 , Issue 1, PP: 30-41 , 2022,Doi :https://doi.org/10.54216/IJNS.180104
[7] Maissam Jdid, Florentin Smarandache, Neutrosophic Treatment of the Modified Simplex Algorithm to find the Optimal Solution for Linear Models, International Journal of Neutrosophic Science, Volume 23 , Issue 1, PP: 117-124 , 2024 ,Doi :https://doi.org/10.54216/IJNS.230110
Cite This Article
Choose your preferred format
Publisher's Note
The statements, opinions, and data presented in this article are solely those of the author(s) and do not necessarily represent those of ASPG, the journal, or its editors. ASPG and the editors disclaim responsibility for any harm arising from the use of any ideas, methods, instructions, or products described in this article, to the fullest extent permitted by applicable law.