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Financial Technology and Innovation
Volume 3 , Issue 2, PP: 30-36 , 2023 | Cite this article as | XML | Html |PDF

Title

Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship

  Oybek Eshbayev 1 * ,   Laylo Yakhshiboeva 2

1  Corporate Governance faculty, Tashkent State University of Economics, Uzbekistan
    (o.eshbaev@tsue.uz)

2  Director of Climate Innovation Center, Tashkent State University of Economics, Uzbekistan
    (layloyaxshiboyeva2022@gmail.com)

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Doi   :   https://doi.org/10.54216/FinTech-I.030204

Received: June 19, 2023 Accepted: December 28, 2023

Abstract :

This research investigates the integration of big data processing in computer networks for digital marketing entrepreneurship to optimize marketing strategies and drive business growth. By analyzing current digital marketing practices, we identify key challenges faced by entrepreneurs. Through examining successful case studies, we showcase the effectiveness of big data processing in marketing campaigns. A practical framework is developed to guide startups and small businesses in integrating big data processing into their marketing strategies, considering factors like customer behavior analysis, segmentation, and personalized marketing. Additionally, we explore scalability and cost-effectiveness concerns, particularly relevant for entrepreneurs with limited resources. Ethical implications of data collection, processing, and utilization are thoroughly examined, and strategies to address challenges and limitations are proposed. Through comparative analysis, we assess the performance of big data-driven marketing campaigns in comparison to traditional approaches, revealing improved outcomes and return on investment. This research provides entrepreneurs with valuable insights and recommendations, empowering them to make data-driven decisions and succeed in the dynamic world of digital marketing. Moreover, it contributes to the discourse on big data in entrepreneurship, promoting responsible and innovative practices in the digital marketing landscape.

Keywords :

Big Data Processing; Digital Marketing; Entrepreneurship; Marketing Strategies; Customer Behavior Analysis; Personalized Marketing; Ethical Considerations

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Cite this Article as :
Style #
MLA Oybek Eshbayev, Laylo Yakhshiboeva. "Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship." Financial Technology and Innovation, Vol. 3, No. 2, 2023 ,PP. 30-36 (Doi   :  https://doi.org/10.54216/FinTech-I.030204)
APA Oybek Eshbayev, Laylo Yakhshiboeva. (2023). Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship. Journal of Financial Technology and Innovation, 3 ( 2 ), 30-36 (Doi   :  https://doi.org/10.54216/FinTech-I.030204)
Chicago Oybek Eshbayev, Laylo Yakhshiboeva. "Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship." Journal of Financial Technology and Innovation, 3 no. 2 (2023): 30-36 (Doi   :  https://doi.org/10.54216/FinTech-I.030204)
Harvard Oybek Eshbayev, Laylo Yakhshiboeva. (2023). Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship. Journal of Financial Technology and Innovation, 3 ( 2 ), 30-36 (Doi   :  https://doi.org/10.54216/FinTech-I.030204)
Vancouver Oybek Eshbayev, Laylo Yakhshiboeva. Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship. Journal of Financial Technology and Innovation, (2023); 3 ( 2 ): 30-36 (Doi   :  https://doi.org/10.54216/FinTech-I.030204)
IEEE Oybek Eshbayev, Laylo Yakhshiboeva, Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship, Journal of Financial Technology and Innovation, Vol. 3 , No. 2 , (2023) : 30-36 (Doi   :  https://doi.org/10.54216/FinTech-I.030204)
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