Volume 10 , Issue 2 , PP: 95-107, 2023 | Cite this article as | XML | Html | PDF | Full Length Article
Rana K. A. Ahmed 1 * , Ryham Ali Zubaid 2 , Fay Fadhil 3 , Israa Habeeb Naser 4
Doi: https://doi.org/10.54216/FPA.100209
the impact of social analytics on hospital health management: a multilevel fusion approach for data-driven decision-making and brand improvement. The hospital health management center should use feature extraction techniques to learn more about customers' feelings towards their services and optimize their business strategies and promotions accordingly. The proposed multi-level/hybrid level fusion system architectures can effectively integrate data/images from multiple sources, including social networks, to collect and process essential data for score level and rank level decision-making. This approach leverages intelligent techniques, such as deep learning models, fuzzy logic, and optimization algorithms, to improve fusion scores and achieve optimal fusion performance. The proposed framework can also be extended to various applications, including multimedia data fusion, e-systems data fusion, and spatial data fusion, to enable intelligent systems for information fusion and decision-making in diverse domains. Therefore, this paper proposes Improved Customer Relation and Business Operations (ICR-BO) to enhance customer relationships in business development using text and social analytics. A case study is carried out to explore the online debate of computer brands operated in hospital environments and Twitter suppliers. The authors used text-mining strategies and social analytics to analyze business operations. Social Media uses data sets to view important observations and trends to identify consumer awareness after collecting critical tweets using Twitter search. The experimental results show that ICR-BO achieves the highest customer relation compared to other existing methods.
Business Operations , Customer , Health Management , Fusion techniques , Social Analytics , Text Multilevel Fusion.
[1] Wang, Y., Kung, L., & Byrd, T. A. (2018). Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations. Technological Forecasting and Social Change, 126, 3-13.
[2] Gupta, A., Deokar, A., Iyer, L., Sharda, R., & Schrader, D. (2018). Big data & analytics for societal impact: Recent research and trends. Information Systems Frontiers, 20(2), 185-194.
[3] Hogle, L. F. (2019). Accounting for accountable care: Value-based population health management. Social Studies of Science, 49(4), 556-582.
[4] Wang, C. S., Lin, S. L., Chou, T. H., & Li, B. Y. (2019). An integrated data analytics process to optimize data governance of the non-profit organization. Computers in Human Behavior, 101, 495-505.
[5] Araz, O. M., Choi, T. M., Olson, D. L., & Salman, F. S. (2020). Role of analytics for operational risk management in the era of big data. Decision Sciences, 51(6), 1320-1346.
[6] Nguyen, V. C., & Kostarakis, P. (2018). The impact of green systems and signals on the health of green residences' habitants. Annals of General Psychiatry, 17(1), A12.
[7] Jaber, M.M., Ali, M.H., Abd, S.K., Jassim, M.M., Alkhayyat, A., Aziz, H.W. and Alkhuwaylidee, A.R., 2022. Predicting climate factors based on big data analytics based agricultural disaster management. Physics and Chemistry of the Earth, Parts A/B/C, 128, p.103243.
[8] Mijwil, M., Mohammad Aljanabi, & Ahmed Hussein Ali. (2023). ChatGPT: Exploring the Role of Cybersecurity in the Protection of Medical Information . Mesopotamian Journal of CyberSecurity, 2023, 18–21. https://doi.org/10.58496/MJCS/2023/004
[9] Wang, Y., Kung, L. and Byrd, T.A., 2018. Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations. Technological forecasting and social change, 126, pp.3-13.
[10] Galetsi, P., Katsaliaki, K. and Kumar, S., 2019. Values, challenges and future directions of big data analytics in healthcare: A systematic review. Social science & medicine, 241, p.112533.
[11] Tate, W.L., Ellram, L.M. and Kirchoff, J.F., 2010. Corporate social responsibility reports: a thematic analysis related to supply chain management. Journal of supply chain management, 46(1), pp.19-44.
[12] Kadry, S., Bagdasaryan, A., & Kadhum, M. (2017, April). Simulation and analysis of staff scheduling in hospitality management. In 2017 7th International Conference on Modeling, Simulation, and Applied Optimization (ICMSAO) (pp. 1-6). IEEE.
[13] Oueida, S., Kadry, S., & Ionescu, S. (2020). Estimating key performance indicators of a new emergency department model. In Hospital Management and Emergency Medicine: Breakthroughs in Research and Practice (pp. 580-598). IGI Global.
[14] Chang, S., Hsieh, P. J., & Chen, H. F. (2012, August). Comparing physician and hospital manager perceptions of medical knowledge management systems success. In 2012 International Symposium on Information Technologies in Medicine and Education (Vol. 2, pp. 704-708). IEEE.
[15] Cheng, J. S., Ku, H. P., & Chang, C. J. (2014). Patterns and Predictors of Hospital Readmission in Taiwan. Value in Health, 17(7), A424.
[16] Rani, S., Ahmed, S. H., & Shah, S. C. (2018). Smart health: A novel paradigm to control the chikungunya virus. IEEE Internet of Things Journal, 6(2), 1306-1311.
[17] Amari, A., Ali, M.H., Jaber, M.M., Spalevic, V. and Novicevic, R., 2022. Study of Membranes with Nanotubes to Enhance Osmosis Desalination Efficiency by Using Machine Learning towards Sustainable Water Management. Membranes, 13(1), p.31.
[18] He, D., Kumar, N., Chen, J., Lee, C. C., Chilamkurti, N., & Yeo, S. S. (2015). Robust anonymous authentication protocol for healthcare applications using wireless medical sensor networks. Multimedia Systems, 21(1), 49-60.
[19] Alsudani, M.Q., Jaber, M.M., Ali, M.H., Abd, S.K., Alkhayyat, A., Kareem, Z.H. and Mohhan, A.R., 2023. Smart logistics with IoT-based enterprise management system using global manufacturing. Journal of Combinatorial Optimization, 45(2), p.57.
[20] Elhoseny, M., Abdelaziz, A., Salama, A. S., Riad, A. M., Muhammad, K., & Sangaiah, A. K. (2018). A hybrid model of the internet of things and cloud computing to manage big data in health services applications. Future generation computer systems, 86, 1383-1394.
[21] Grover, V., Chiang, R. H., Liang, T. P., & Zhang, D. (2018). Creating strategic business value from big data analytics: A research framework. Journal of Management Information Systems, 35(2), 388-423.
[22] Wang, Y., Kung, L., Wang, W. Y. C., & Cegielski, C. G. (2018). An integrated big data analytics-enabled transformation model: Application to health care. Information & Management, 55(1), 64-79.
[23] Wang, Y., Kung, L., Gupta, S., & Ozdemir, S. (2019). Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective. British Journal of Management, 30(2), 362-388.
[24] Predmore, Z., Hatef, E., & Weiner, J. P. (2019). Integrating social and behavioral determinants of health into population health analytics: a conceptual framework and suggested road map. Population health management, 22(6), 488-494.
[25] López-Martínez, F., Núñez-Valdez, E. R., García-Díaz, V., & Bursac, Z. (2020). A case study for a big data and machine learning platform to improve medical decision support in population health management. Algorithms, 13(4), 102.
[26] Ko, A., & Gillani, S. (2020). A research review and taxonomy development for decision support and business analytics using semantic text mining. International Journal of Information Technology & Decision Making, 19(01), 97-126.