2692-4048ISSN (Online)
2770-0070ISSN (Print)
Volume 10 , Issue 2 , PP: 25-34, 2023 | Cite this article as | XML | Html | PDF | Full Length Article
Walaa Fouda 1 * , Federico Triolo 2 , Amira Al Nahdi 3
Doi: https://doi.org/10.54216/FPA.100202
The COVID-19 pandemic had a significant impact on many areas of the workforce, including internship programs. The education sector in general started integrating technology as a kind of fusion of technology in different ways. The internship course was one of the important educational programs that get affected by the pandemic and there was a deep need for technology fusion to overcome the hard times. This study investigates the effects of COVID-19 on internship programs and provides recommendations for implementing effective strategies in a post-COVID-19 World. To accomplish this, a comprehensive review of relevant literature review has been conducted, including academic journals, governments, and industry reports, as well as employing both qualitative and quantitative research methods. This study also discussed a case study of the Professional Work Shadow Program, an internship for media students specialized in Integrated marketing communication, Broadcasting, International relations, and public relations. The study findings recommend various marketing strategies, which can help media internship providers and beyond offer effective and sustainable programs to university students.
Media studies , Marketing research , Internship course , Professional work shadow program , Fusion of technology , Education.
[1] Acar, O. A., & Puntoni, S. (2016, March). (PDF) customer empowerment in the Digital age. research gate. Retrieved October 5, 2021, from https://www.researchgate.net/publication/298333682_Customer_Empowerment_in_the_Digital_Age.
[2] Anjum, S. (2020, January 10). Impact of internship programs on the professional and personal development of Business Students: A case study from Pakistan. Future Business Journal. Retrieved October 5, 2021, from https://fbj.springeropen.com/articles/10.1186/s43093-019-0007-3.
[3] Atkinson, W. (2003). Intern programs provide low-cost access to new talent. Purchasing, 132, 18, 20.
[4] Cannon, J. A., & Arnold, M. J. (1998). Student expectations of collegiate internship programs in business: A 10-year update. Journal of Education for Business, 73, 202-205.
[5] Cullen, L. T. (September 2006). The new world of internships. SDSU Career Services, Accessed October 3, 2012, at http://career.sdsu.edu/resources/articles/internships/New WorldIntern_Time_9-21-06.htm.
[6] Gault, J., Redington, J., & Schlager, T. (2000). Undergraduate business internships and career success: Are they related? Journal of Marketing Education, 22, 45.
[7] Getzel, E. E., Briel, L. W., & Kregel, J. (2000). Comprehensive career planning: The VCU career connections program. Work, 14, 41-49.
[8] Geyser, W. (2021, August 16). When is the best time to post on Instagram in 2021 - Influencer Marketing Hub. Retrieved September 30, 2021, from https://influencermarketinghub.com/best-time-to-post-oninstagram/.
[9] Golden, D. (Winter/Spring 1997). You can learn a lot from a bad internship. Managing Your Career (college edition of National Business Employment Weekly), 12-14.
[10] Hodgson, J. (2019, April). The integrated marketing mix translates the 4 PS into. walldiscover.com. Retrieved October 5, 2021, from https://www.walldiscover.com/the-integrated-marketing-mixtranslating-the-4-ps-into
[11] Knouse, S. B., Tanner, J. T., & Harris, E. W. (March 1999). The relation of college internships, college performance, and subsequent job opportunities. Journal of Employment Counseling, 36, 35
[12] Kysor, D. V., & Pierce, M. A. (2000). Does intern/co-op experience translate into career progress and satisfaction? Journal of Career Planning & Employment, 60(2), 2531.
[13] Linder, P. by N., & Natalielinder. (2019, September 20). The power of the hashtag in social media. Luminous PR. Retrieved October 7, 2021, https://luminouspr.com/the-power-of-the-hashtag-in-socialmedia/.
[14] Liu P, Cao Y, Wang L. A Multimodal Fusion Online Music Education System for Universities. Comput Intell Neurosci. 2022 Aug 9;2022:6529110. doi: 10.1155/2022/6529110. PMID: 35983155; PMCID: PMC9381263.
[15] Nelson, N. (2021). Public relations builds awareness of your business. Public Relations Builds Awareness of Your Business | Wolters Kluwer. Retrieved October 6, 2021, https://www.wolterskluwer.com/en/expert-insights/public-relations-builds-awareness-of-your-business.
[16] Oraibi, T. (2020, February 20). 71 percent of UAE residents will take advice from social media influencers before buying products. BPG Group. Retrieved October 7, 2021, https://www.bpggroup.com/importance of-influencer-marketing-is-acknowledged-by-uae-marketeers-to-enhance-their-brand/.
[17] Reardon, R., Lenz, J., & Folsom, B. (1998). Employer ratings of student participation in non-classroombased activities: Findings from a campus survey. Journal of Career Planning & Employment, 58(4), 36 -39.
[18] Sharjah Government Media Bureau. (2021). Retrieved 30 September 2021, from https://www.sgmb.ae/en/home.aspx
[19] Swift, C. O., & Russell, K. (1999). Business school internships: Legal concerns. Journal of Education for Business, 75, 23-26.
[20] Ahmed Abdelaziz and Alia N Mahmoud, Intelligent System for Forecasting Failure of Agile Projects, Journal of Intelligent Systems and Internet of Things, Vol. 5 , No. 1 , (2021) : 08 -19
[21] Navod Neranjan Thilakarathne , Rohan Samarasinghe , Mohan Krishna Kagita , Surekha Lanka , Hussain Ahmad, Smart Grid: A Survey of Architectural Elements, Machine Learning and Deep Learning Applications and Future Directions, Journal of Intelligent Systems and Internet of Things, Vol. 3 , No. 1 , (2021) : 32-42
[22] Westerberg, C., and Wickersham, C. (2011, April 24). Internships have value, whether or not students are paid. The Chronicle Review. Accessed October 3, 2012, at http://chronicle. com/article/Internships Have-Value/127231/.
[23] Yi, F., Yan, J., Hui, H., & Yang, Y. (2022). Nursing students’ perceptions and experiences of einternships during the COVID-19 pandemic: A phenomenological study. PLOS ONE, 17(9), e027396
