Volume 23 , Issue 4 , PP: 170-180, 2024 | Cite this article as | XML | Html | PDF | Full Length Article
Zahari Rodzi 1 * , Nur A. Binti Shafie 2 , N. Binti Abdul Razak 3 , Faisal Al-Sharqi 4 , Ashraf Al-Quran 5 , Ali M. A. Bany Awad 6
Doi: https://doi.org/10.54216/IJNS.230413
This study employs a Pythagorean Neutrosophic Bonferroni Mean (PNBM) - Decision Making Trial and Evaluation Laboratory (DEMATEL) approach to analyze barriers faced by young entrepreneurs in Digital Social Innovation (DSI). Pythagorean Neutrosophic Set (PNS) enriches the analysis, accommodating uncertainties in the complex socio-economic context. Limited Access to Funding emerges as the most influential barrier, showcasing its pivotal role in impacting other DSI challenges. Regulatory and Compliance Challenges are identified as interdependent, emphasizing their interconnected nature with broader barriers. Neutrosophic elements elucidate the uncertainties surrounding financial constraints, regulatory frameworks, and mentorship dynamics. The study contributes to a nuanced understanding of DSI challenges and pioneers the application of neutrosophic logic in socio-economic research. It advocates for a more inclusive decision-making methodology, fostering adaptability in addressing the indeterminate nature of barriers faced by young entrepreneurs navigating the digital social innovation landscape. The findings aim to enhance support systems, fostering a conducive environment for DSI initiatives and encouraging future research in neutrosophic decision-making methodologies.
Digital Social Innovation (DSI) , Young Entrepreneurs , Barrier Analysis , Pythagorean Neutrosophic Bonferroni Mean (PNBM) , DEMATEL
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