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American Journal of Business and Operations Research
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Title

Investor Psychology Perspective: a deep review on Behavioral finance

Authors Names :   Ahmed Ibrahim Mokhtar   1 *     Saad Metawa   2  

1  Affiliation :  Ecole Supérieures Libre des Sciences Commerciales Appliquées, 75019 Paris, France

    Email :  Ahmed.moktar11@yahoo.com


2  Affiliation :  Mansoura University, Mansoura 35516, Egypt

    Email :  s_metawa@mans.edu.eg



Doi   :   https://doi.org/10.54216/AJBOR.000101


Abstract :

Determining the fair value of financial assets has been a controversial subject since the 1990s, and whether this value depends only on fundamentally calculated pricing models or if there are other psychological factors that affects it. The field of behavioral finance addressed these issues and provided some asset pricing models that incorporate behavioral aspects of decision-making and explained the different heuristics and biases behind these market reactions that lacked fundamental explanation. Behavioral finance is a relatively new paradigm that emerged to try to fill in the gaps in "Modern Finance". Behavioral finance models did not develop specific strategies to beat the market, however, it has highlighted lots of argumentative ideas that have promising directions of further research and analysis that may be very useful in public policy and welfare analysis, as well as in wealth management. In this paper, the author is presenting some of these behavioral finance theories and how they tackle the psychological aspects in investors’ rational and irrational investment decisions.

Keywords :

Behavioral Finance Financial Assets , Investor Psychology

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MLA Ahmed Ibrahim Mokhtar,Saad Metawa. "Investor Psychology Perspective: a deep review on Behavioral finance." American Journal of Business and Operations Research, Vol. 0, No. 1, 2019 ,PP. 08-25.
APA Ahmed Ibrahim Mokhtar,Saad Metawa. (2019). Investor Psychology Perspective: a deep review on Behavioral finance. American Journal of Business and Operations Research, 0 ( 1 ), 08-25.
Chicago Ahmed Ibrahim Mokhtar,Saad Metawa. "Investor Psychology Perspective: a deep review on Behavioral finance." American Journal of Business and Operations Research, 0 no. 1 (2019): 08-25.
Harvard Ahmed Ibrahim Mokhtar,Saad Metawa. (2019). Investor Psychology Perspective: a deep review on Behavioral finance. American Journal of Business and Operations Research, 0 ( 1 ), 08-25.
Vancouver Ahmed Ibrahim Mokhtar,Saad Metawa. Investor Psychology Perspective: a deep review on Behavioral finance. American Journal of Business and Operations Research, (2019); 0 ( 1 ): 08-25.
IEEE Ahmed Ibrahim Mokhtar,Saad Metawa, Investor Psychology Perspective: a deep review on Behavioral finance, American Journal of Business and Operations Research, Vol. 0 , No. 1 , (2019) : 08-25 (Doi   :  https://doi.org/10.54216/AJBOR.000101)