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American Journal of Business and Operations Research
Volume 4 , Issue 1, PP: 39-46 , 2021 | Cite this article as | XML | Html |PDF

Title

Applying Big Data Analytics to Retail for Improved Supply Chain Visibility

  Alshaimaa A. Tantawy 1 * ,   Zenat Ahmed 2 ,   Mahmoud M. Ali 3

1  Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt
    (Eatantawi @ fci.zu.edu.eg)

2  Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt
    (zenatahmed@zu.edu.eg)

3  Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt
    (mmsabe@zu.edu.eg)

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Doi   :   https://doi.org/10.54216/AJBOR.040104

Received: January 15, 2021 Accepted: August 14, 2021

Abstract :

Retail supply chains generate huge volumes of data that can provide valuable insights if analyzed effectively. This paper explores how retailers can leverage Big Data analytics techniques on supply chain data to gain enhanced visibility into their operations. We examine three use cases of data-driven supply chain visibility: (1) predictive replenishment to anticipate future demand and optimize inventory levels; (2) personalized assortment optimization to tailor product selections for local customer segments; and (3) optimized order fulfillment to improve delivery times and reduce transportation costs. We analyze how retailers can apply machine learning algorithms and statistical analysis on point-of-sale data, inventory data, customer data and external data sources to uncover hidden patterns and drive data-driven decisions in these areas. The results include reduced excess inventory, fewer stock-outs, higher in-store product availability, lower fulfillment costs and improved customer experience. Data-driven supply chain visibility allows retailers to transition from a reactive, speculative business model to a predictive, personalized model that enhances competitiveness.

Keywords :

Big Data; Supply Chain; Data Analytics; Optimization

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Cite this Article as :
Style #
MLA Alshaimaa A. Tantawy, Zenat Ahmed, Mahmoud M. Ali. "Applying Big Data Analytics to Retail for Improved Supply Chain Visibility." American Journal of Business and Operations Research, Vol. 4, No. 1, 2021 ,PP. 39-46 (Doi   :  https://doi.org/10.54216/AJBOR.040104)
APA Alshaimaa A. Tantawy, Zenat Ahmed, Mahmoud M. Ali. (2021). Applying Big Data Analytics to Retail for Improved Supply Chain Visibility. Journal of American Journal of Business and Operations Research, 4 ( 1 ), 39-46 (Doi   :  https://doi.org/10.54216/AJBOR.040104)
Chicago Alshaimaa A. Tantawy, Zenat Ahmed, Mahmoud M. Ali. "Applying Big Data Analytics to Retail for Improved Supply Chain Visibility." Journal of American Journal of Business and Operations Research, 4 no. 1 (2021): 39-46 (Doi   :  https://doi.org/10.54216/AJBOR.040104)
Harvard Alshaimaa A. Tantawy, Zenat Ahmed, Mahmoud M. Ali. (2021). Applying Big Data Analytics to Retail for Improved Supply Chain Visibility. Journal of American Journal of Business and Operations Research, 4 ( 1 ), 39-46 (Doi   :  https://doi.org/10.54216/AJBOR.040104)
Vancouver Alshaimaa A. Tantawy, Zenat Ahmed, Mahmoud M. Ali. Applying Big Data Analytics to Retail for Improved Supply Chain Visibility. Journal of American Journal of Business and Operations Research, (2021); 4 ( 1 ): 39-46 (Doi   :  https://doi.org/10.54216/AJBOR.040104)
IEEE Alshaimaa A. Tantawy, Zenat Ahmed, Mahmoud M. Ali, Applying Big Data Analytics to Retail for Improved Supply Chain Visibility, Journal of American Journal of Business and Operations Research, Vol. 4 , No. 1 , (2021) : 39-46 (Doi   :  https://doi.org/10.54216/AJBOR.040104)
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