Volume 1 , Issue 2 , PP: 23-30, 2023 | Cite this article as | XML | Html | PDF | Full Length Article
Kholjigitov M. Gayratovich 1 * , Erkinova N. Tokhir qizi 2
This article describes ways to increase the role of tourism in the country’s economy and its share in its development, and at the same time implement strategic measures in the field of tourism marketing in order to ensure sustainable development in the country’s tourism market. Also, the analysis of the imbalances that have occurred in certain sectors of the tourism market of Uzbekistan is considered and their elimination, as well as finding and expanding the target audience, as well as attracting consumers in the tourism industry and meeting their needs at the level of demand, are targeted marketing strategies for the effect of use is revealed.
marketing strategies , tourism marketing , market of tourism , goals of visits , tourists , tourism services, target audience
[1] O‘zbekiston Respublikasi Prezidentining 2022-yil 28-yanvardagi “2022—2026-Yillarga mo‘ljallangan yangi O‘zbekistonning taraqqiyot strategiyasi to‘g‘risida”gi PF-60-son farmoni. https://lex.uz/uz/docs/-5841063
[2] From Shavkat Mirziyoyev’s lecture “Meeting on issues of tourism development, physical education and popularization of sports”. January 28, 2020. https://uzreport.news/politics/shavkat-mirziyoyev-turizmnirivojlantirish-jismoniy-tarbiya-va-sportni-yanada-ommalashtiri .
[3] Amonboyev M., Abidova D.I., Jurayeva N.A. Turizm iqtisodiyoti va menejmenti. O‘quv qo‘llanma. – T.: “IQTISODIYOT”, 2019. - 226 bet.
[4] Ergashxodjayeva Sh. D., Samadov A. N., Sharipov I. B. Marketing. Darslik. -Toshkent-Iqtisodiyot, 2013.-346 b.
[5] Ergashxodjayeva Sh. D., Qosimova M. S., Yusupov M. A. Marketing. Darslik.- Toshkent-Iqtisodiyot 2018-314 b.
[6] Mirzayev M. A., Aliyeva M. T. Turizm asoslari. O’quv qo‘llanma.-T.: O‘zbekiston faylasuflar jamiyati, 2011.
[7] Erkinova Nilufar. Prospects of applying marketing strategies in the development of the country’s tourism market (in the case of the tourism market of Uzbekistan). –World economics &finance bulletin (WEFB) Vol. 15 october 2022. ISSN:2749-3628.
[8] Dustmurodov O. Hududiy turizm xizmatlarini rivojlantirishning iqtisodiy samaradorligini oshirishning asosiy tamoyillari va omillari. -Buxoro “Iqtisodiyot va turizm” elektron jurnali. 2022.
[9] Statistical bulletin of the State Statistics Committee of the Republic of Uzbekistan “Main statistical indicators of the Republic of Uzbekistan”, according to the results of January-March 2022. Page 420.
[10] Tourism marketing: 12 strategies for success with examples. ProfileTree.com.
[11] www.uzbektourism.uz - The official website of the Ministry of Tourism and Cultural Heritage of the Republic of Uzbekistan.
