Journal of Sustainable Development and Green Technology JSDGT 10.54216/JSDGT https://www.americaspg.com/journals/show/1639 2022 2022 Tashkent State University of Economics,Uzbekistan Kholjigitov M. Gayratovich Tashkent State University of Economics,Uzbekistan Erkinova N. Tokhir qizi This article describes ways to increase the role of tourism in the country’s economy and its share in its development, and at the same time implement strategic measures in the field of tourism marketing in order to ensure sustainable development in the country’s tourism market. Also, the analysis of the imbalances that have occurred in certain sectors of the tourism market of Uzbekistan is considered and their elimination, as well as finding and expanding the target audience, as well as attracting consumers in the tourism industry and meeting their needs at the level of demand, are targeted marketing strategies for the effect of use is revealed. 2023 2023 23 30 10.54216/JSDGT.010203 https://www.americaspg.com/articleinfo/38/show/1639