Volume 21 , Issue 3 , PP: 106-114, 2023 | Cite this article as | XML | Html | PDF | Full Length Article
Z. bin Md Rodzi 1 * , F. Azaliney Mohd Amin 2 , Nadwa Jamiatun 3 , Abdul Qaiyyum 4 , Faisal Al-Sharqi 5 , Zati Aqmar Zaharudin 6 , Muhamad Helmi M. Khair 7
Doi: https://doi.org/10.54216/IJNS.210310
The implementation of halal certification in Muslim-owned dining establishments in Malaysia faces various obstacles. This research aimed to analyze and investigate these challenges. The study used the DEMATEL approach with the integrated single-valued neutrosophic normalized weighted Bonferroni mean (SVNNWBM) to identify and understand the interrelationships among the obstacles. Three groups comprising academicians, industry professionals, and Muslim owner-restaurant representatives provided their perspectives. The findings highlighted three key obstacles hindering the acceptance and implementation of halal certification: customer perception, halal perception, and inadequate awareness. Fiscal constraints, inadequate awareness, and halal perception were significant barriers in Malaysia's restaurant sector. These obstacles were categorized as causal factors, generating additional barriers in the industry. By identifying these challenges, effective strategies can be developed to overcome them and improve the adoption of halal certification. This research provides valuable insights for policymakers, restaurant owners, and other stakeholders, enabling them to understand the obstacles better and develop targeted interventions. Employing the integrated SVNNWBM-DEMATEL approach and incorporating perspectives from experts in academia, industry, and Muslim owner-restaurant representatives ensures a comprehensive analysis of the obstacles faced in halal certification implementation.
Halal certification , adoption , barriers , Malaysia , Muslim-owned restaurants , DEMATEL , SVNNWBM.
[1] E. Sumarliah, B. Wang, T. Beijing, A. Moosa, T. Beijing, and I. Sackey, “The Impact of Customer Halal Supply Chain Knowledge on Customer Halal Fashion Purchase Intention,” Inf. Resour. Manag. J. ·, vol. 34, no. 3, pp. 79–100, 2021, doi: 10.4018/IRMJ.2021070105.
[2] S. E. Amin et al., “An Insight on the Importance of Traceability and Tracking in Halal Food Industry in Pakistan An Insight on the Importance of Traceability and Tracking in Halal Food Industry in Pakistan,” Pakistan J. Soc. Sci., vol. 18, no. 5, pp. 85–91, 2021.
[3] S. Khan, A. Haleem, A. H. Ngah, and M. I. Khan, “Exploration of risks with halal logistics: a case of emerging economy,” J. Glob. Oper. Strategy. Sourc., no. April, 2023, doi: 10.1108/JGOSS-01-2022-0001.
[4] W. Wannasupchue, S. F. Mohamad, F. A. C. Ishak, and U. F. Ungku Zainal Abidin, “Challenges to obtain halal certification among restaurants in northeast Thailand,” J. Islam. Mark., vol. 14, no. 2, pp. 607–621, 2023, doi: 10.1108/JIMA-04-2021-0124.
[5] A. HANIM, S. ABDUL, and U. SALWA, “Issues and Challenges of Halal Implementation in Food Industry in Malaysia,” no. December 2019, pp. 6–10, 2015, doi: 10.15224/978-1-63248-058-3-53.
[6] A. Marsusvita, S. Suprayogi, and S. Sucipto, “Barrier and motivations implementation of safety and halal assurance for apple processed products: A review,” IOP Conf. Ser. Earth Environ. Sci., vol. 924, no. 1, 2021, doi: 10.1088/1755-1315/924/1/012068.
[7] A. M. Bashir, “Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention,” Br. Food J., vol. 121, no. 9, pp. 1998–2015, 2019, doi: 10.1108/BFJ-01-2019-0011.
[8] Fuadi, A. Soemitra, and Z. M. Nawawi, “Studi Literatur Implementasi Sertifikasi Halal Produk UMKM,” J. EMT KITA, vol. 6, no. 1, pp. 118–125, 2022, doi: 10.35870/emt.v6i1.541.
[9] B. A. H. Hakim, A. S. Mujahidah, and A. S. Rusydiana, “Sentiment Analysis on Halal Certification,” Harmoni, vol. 21, no. 1, pp. 78–93, 2022, doi: 10.32488/harmony.v21i1.609.
[10] A. Haleem, M. I. Khan, and S. Khan, “Halal certification, the inadequacy of its adoption, modelling and strategising the efforts,” J. Islam. Mark., vol. 11, no. 2, pp. 393–413, 2020, doi: 10.1108/JIMA-05-2017-0062.
[11] N. Masruroh and M. K. E. Mahendra, “The Relationship Of Religiosity, Producer’s Knowledge, and Understanding Of Halal Products to Halal Certification,” Ekon. SYARIAH J. Econ. Stud., vol. 6, no. 2, p. 189, 2022, doi: 10.30983/es.v6i2.5179.
[12] P. S. Borah, S. Iqbal, and S. Akhtar, “Linking social media usage and SME’s sustainable performance: The role of digital leadership and innovation capabilities,” Technol. Soc., vol. 68, no. January, p. 101900, 2022, doi: 10.1016/j.techsoc.2022.101900.
[13] H. A. Al-Shami and S. Abdullah, "Halal food industry certification and operation challenges and manufacturing execution system opportunities. A review study from Malaysia," Mater. Today Proc., no. xxxx, 2022, doi: 10.1016/j.matpr.2021.07.331.
[14] C. Bux, E. Varese, V. Amicarelli, and M. Lombardi, “Halal Food Sustainability between Certification and Blockchain: A Review,” Sustain., vol. 14, no. 4, 2022, doi: 10.3390/su14042152.
[15] Mohammad Yusuf, Dewi Mahrani Rangkuty, Robi Krisna, and Mochammad Erwin Raditio, “Economic analysis of halal certification by the Halal Product Assurance Administration Agency,” World J. Adv. Res. Rev., vol. 13, no. 1, pp. 556–564, 2022, doi: 10.30574/wjarr.2022.13.1.0077.
[16] N. Pauzi, “Dalam Pensijilan Halal Malaysia The Challenges and Elements of Local Wisdom in Malaysia Halal Certification,” vol. 16, no. 1, pp. 165–190, 2019.
[17] S. Asadi et al., “Evaluation of Factors to Respond to the COVID-19 Pandemic Using DEMATEL and Fuzzy Rule-Based Techniques,” Int. J. Fuzzy Syst., 2021, doi: 10.1007/s40815-021-01119-5.
[18] C. P. Garg, “Modeling the e-waste mitigation strategies using grey-theory and DEMATEL framework,” J. Clean. Prod., vol. 281, p. 124035, 2021, doi: 10.1016/j.jclepro.2020.124035.
[19] G. Koca, O. Egilmez, and O. Akcakaya, “Evaluation of the smart city: Applying the DEMATEL technique,” Telemat. Informatics, vol. 62, no. April, p. 101625, 2021, doi: 10.1016/j.tele.2021.101625.
[20] Z. M. Rodzi et al., “Uncovering Obstacles to HouseholdWaste Recycling in Seremban, Malaysia through Decision-Making Trial and Evaluation Laboratory (DEMATEL) Analysis,” Sci. Technol. Indones., vol. 8, no. 3, pp. 422–428, 2023.
[21] F. Al-Sharqi, A. G. Ahmad, A. Al Quran, Mapping on interval complex neutrosophic soft sets, International Journal of Neutrosophic Science, vol.19(4), pp.77-85, 2022.
[22] F. Al-Sharqi, A.G. Ahmad, A. Al-Quran, Fuzzy parameterized-interval complex neutrosophic soft sets and their applications under uncertainty, Journal of Intelligent and Fuzzy Systems, vol. 44, pp.1453–1477, 2023.
[23] Mohammed Abed, M., Hassan, N., & Al-Sharq, F. (2022). On Neutrosophic Multiplication Module.Neutrosophic Sets and Systems, 49(1), 12
[24] F. Al-Sharqi, A. G. Ahmad and A. Al-Quran, Similarity Measures on Interval-Complex Neutrosophic Soft Sets with Applications to Decision Making and Medical Diagnosis under Uncertainty. Neutrosophic Sets and Systems, 51(1) (2022), 495-515.
[25] A. Al-Quran, F. Al-Sharqi, K. Ullah, M. U. Romdhini, M. Balti and M. Alomai, Bipolar fuzzy hypersoft set and its application in decision making, International Journal of Neutrosophic Science, vol. 20, no. 4, pp. 65-77, 2023.
[26] F. Al-Sharqi, Y. Al-Qudah and N. Alotaibi, Decision-making techniques based on similarity measures of possibility neutrosophic soft expert sets. Neutrosophic Sets and Systems, 55(1) (2023), 358-382.
[27] L. Abdullah, Z. Ong, and S. Mohd Mahali, “Single-Valued Neutrosophic DEMATEL for Segregating Types of Criteria: A Case of Subcontractors’ Selection,” J. Math., vol. 2021, 2021, doi: 10.1155/2021/6636029.
[28] M. Mullai, K. Sangeetha, R. Surya, G. M. Kumar, R. Jeyabalan, and S. Broumi, “A Single Valued neutrosophic Inventory Model with Neutrosophic Random Variable,” Int. J. Neutrosophic Sci., vol. 1, no. 2, pp. 52–63, 2020, doi: 10.5281/zenodo.3679510.
[29] T. Bera and N. K. Mahapatra, “An Approach to Solve the Linear Programming Problem Using Single Valued Trapezoidal Neutrosophic Number,” Int. J. Neutrosophic Sci., vol. 3, no. 2, pp. 54–66, 2020, doi: 10.5281/zenodo.3740647.
[30] D. Stanujkic, D. Karabasevic, F. Smarandache, and G. Popovic, “A Novel Approach for Assessing the Reliability of Data Contained in a Single Valued Neutrosophic Number and its Application in Multiple Criteria Decision Making,” Int. J. Neutrosophic Sci., vol. 11, no. 1, pp. 22–29, 2020, doi: 10.54216/IJNS.0110102.
[31] H. Wang, F. Smarandache, R. Sunderraman, and Y.-Q. Zhang, “Single valued neutrosophic sets,” Multisp. Multistructure, vol. 4, no. May 2014, pp. 410–413, 2010.
[32] C. Bonferroni, “Sulle medie multiple di potenze,” Boll. dell’Unione Mat. Ital., vol. 5, no. 3–4, pp. 267–270, 1950.
[33] P. Liu and Y. Wang, “Multiple attribute decision-making method based on single-valued neutrosophic normalized weighted Bonferroni mean,” Neural Comput. Appl., vol. 25, no. 7–8, pp. 2001–2010, 2014, doi: 10.1007/s00521-014-1688-8.
