American Journal of Business and Operations Research AJBOR 2692-2967 2770-0216 10.54216/AJBOR https://www.americaspg.com/journals/show/4250 2018 2018 Assistant Lecturer, Tashkent Institute of Textile and Light Industry (TITLI), Tashkent, Uzbekistan Nam Nam Interactive methods are increasingly used in higher education to improve engagement and learning outcomes; however, universities often lack a reproducible procedure for selecting methods, sequencing them within a class, and evaluating effectiveness with comparable indicators. This research article develops and reports an IMRaD‑aligned framework for integrating interactive methods into university classes and provides an empirical evaluation protocol that can be implemented in practice. The study uses a mixed design: (i) a structured literature synthesis on active learning, cognitive engagement, and instructional design, and (ii) a quasi‑experimental classroom evaluation protocol (recommended for adoption) combining observation, short surveys, and learning analytics from digital tools (pollingquizzes, interactive whiteboard logs, and learning management systems). Results are presented as an operational toolkit: a taxonomy of interactive methods and didactic functions, a method–outcome–motivation mapping, a standardized 90‑minute lesson architecture, implementation checklists, and a monitoring model with defined indicators for achievement, participation, and motivation. The discussion highlights how method coherence across lesson phases supports cognitive activity as a unity of perception, reasoning, and practice, and outlines limitations and future research using experimental designs. The article contributes practical instruments for evidence‑based teaching and offers a pathway for universities to move from descriptive claims about ‘interactivity’ to measurable improvement. 2026 2026 23 30 10.54216/AJBOR.140105 https://www.americaspg.com/articleinfo/1/show/4250