American Journal of Business and Operations Research
AJBOR
2692-2967
2770-0216
10.54216/AJBOR
https://www.americaspg.com/journals/show/4243
2018
2018
From Data to Decisions: Integrating Speech Analytics and Machine Learning in Call Centers using AI tools
Central Asian University in Tashkent, Uzbekistan; Westminster International University in Tashkent, Uzbekistan
Ruxsoraxon
Ruxsoraxon
Westminster International University in Tashkent, Uzbekistan
Nargiza
Alimukhamedova
Department of Financial Analysis and Audit, Tashkent State University of Economics, Uzbekistan
Maxbuba
Ismailova
The current swift advancement of Artificial Intelligence (AI) technologies is transforming operations management by integrating real-time data-driven insights for cost optimization and improved decision-making. In this paper, we explore the fusion of artificial intelligence (AI) technologies in call center operations management, focusing on how the integration of speech-to-text, text-to-speech, and speech analytics tools is revolutionizing customer interaction and decision-making. The fusion of real-time conversational data with advanced machine learning algorithms enables organizations to extract actionable insights, optimize key performance indicators (KPIs), and enhance customer satisfaction. Furthermore, in this research, we are estimating the approximate return on investment in the benchmarked private sectors of Uzbekistan, thus contributing to the future networks in the industry. Our research work bridges the gap between theoretical AI advancements and their practical applications, contributing to the growing body of knowledge on information fusion in intelligent systems in the emerging Uzbek market.
2025
2025
33
41
10.54216/AJBOR.130204
https://www.americaspg.com/articleinfo/1/show/4243