International Journal of Advances in Applied Computational Intelligence IJAACI 2833-5600 10.54216/IJAACI https://www.americaspg.com/journals/show/1201 2022 2022 Department of Languages and Translation, The Applied College, Northern Border University, KSA Aseel M. Alfaisal Faculty of Engineering and IT, The British University in Dubai, Dubai, UAE Aisha Zare Faculty of Business and Law, The British University in Dubai, UAE Afrah Alshaafi Department of Languages and Translation, The Applied College, Northern Border University, KSA Rose Aljanada Faculty of Art, Computing and Creative Industries, Universiti Pendidikan Sultan Idris, Malaysia Raghad M. Alfaisal Faculty of Arts, Department of English Language and Literature, Yarmouk University, Irbid, Jordan Ghadeer W. Abukhalil Studies on the acceptance of social media apps are being conducted at an increasing rate. The factors influencing its popularity for learning reasons are still not well understood, though. The goal of this study is to create a conceptual model that extends the Technology Adoption Model (TAM) to account for perceived playfulness to gauge students' acceptance of social media in learning. A total of 623 authenticated questionnaire surveys were obtained from students enrolled at a reputed university in the United Arab Emirates (UAE). Tools such as partial least squares-structural equation modeling (PLS-SEM) and machine learning approaches were obtained to examine the collected data. According to the research findings, significant parameters of students' intention to use social media networks for education include perceived playfulness, perceived usefulness, and perceived ease of use. 2022 2022 23 33 10.54216/IJAACI.010102 https://www.americaspg.com/articleinfo/31/show/1201