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Journal of Sustainable Development and Green Technology

Volume 1, Issue 2, PP: 23-30, 2023 | Cite this article as | XML | | Html PDF

Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market

Kholjigitov M. Gayratovich   1 * , Erkinova N. Tokhir qizi   2

  • 1 Tashkent State University of Economics,Uzbekistan - (lilyliterary75@gmail.com)
  • 2 Tashkent State University of Economics,Uzbekistan - (xmansurbek5778@gmail.com)

    • Doi: https://doi.org/10.54216/JSDGT.010203

    Abstract

    This article describes ways to increase the role of tourism in the country’s economy and its share in its development, and at the same time implement strategic measures in the field of tourism marketing in order to ensure sustainable development in the country’s tourism market. Also, the analysis of the imbalances that have occurred in certain sectors of the tourism market of Uzbekistan is considered and their elimination, as well as finding and expanding the target audience, as well as attracting consumers in the tourism industry and meeting their needs at the level of demand, are targeted marketing strategies for the effect of use is revealed.

    Keywords :

    marketing strategies , tourism marketing , market of tourism , goals of visits , tourists , tourism services, target audience

    References

    [1]  O‘zbekiston  Respublikasi  Prezidentining  2022-yil  28-yanvardagi   “2022—2026-Yillarga  mo‘ljallangan yangi  O‘zbekistonning  taraqqiyot  strategiyasi  to‘g‘risida”gi  PF-60-son  farmoni.  https://lex.uz/uz/docs/-5841063 

    [2]  From  Shavkat  Mirziyoyev’s  lecture  “Meeting  on  issues  of  tourism  development,  physical  education  and popularization  of  sports”.  January  28,  2020.  https://uzreport.news/politics/shavkat-mirziyoyev-turizmnirivojlantirish-jismoniy-tarbiya-va-sportni-yanada-ommalashtiri . 

    [3]  Amonboyev M., Abidova D.I., Jurayeva N.A. Turizm  iqtisodiyoti va menejmenti. O‘quv qo‘llanma.  –  T.: “IQTISODIYOT”, 2019. - 226 bet.

    [4]  Ergashxodjayeva Sh. D., Samadov A. N., Sharipov I. B. Marketing. Darslik.  -Toshkent-Iqtisodiyot, 2013.-346 b.

    [5]  Ergashxodjayeva  Sh.  D.,  Qosimova  M.  S.,  Yusupov  M.  A.   Marketing.   Darslik.-  Toshkent-Iqtisodiyot 2018-314 b.

    [6]  Mirzayev  M.  A.,  Aliyeva  M.  T.  Turizm  asoslari.  O’quv  qo‘llanma.-T.:  O‘zbekiston  faylasuflar  jamiyati, 2011.

    [7]  Erkinova  Nilufar.  Prospects  of  applying  marketing  strategies  in  the  development  of  the  country’s  tourism market (in the case of the tourism market of Uzbekistan). –World economics &finance bulletin (WEFB) Vol. 15 october 2022. ISSN:2749-3628.

    [8]  Dustmurodov  O.  Hududiy  turizm  xizmatlarini  rivojlantirishning  iqtisodiy  samaradorligini  oshirishning asosiy tamoyillari va omillari. -Buxoro “Iqtisodiyot va turizm” elektron jurnali. 2022.

    [9]  Statistical  bulletin  of  the  State  Statistics  Committee  of  the  Republic  of  Uzbekistan  “Main  statistical indicators of the Republic of Uzbekistan”, according to the results of January-March 2022. Page 420.

    [10]  Tourism marketing: 12 strategies for success with examples. ProfileTree.com.

    [11]   www.uzbektourism.uz  -  The  official  website  of  the  Ministry  of  Tourism  and  Cultural  Heritage  of  the Republic of Uzbekistan.

    Cite This Article As :
    Kholjigitov M. Gayratovich, Erkinova N. Tokhir qizi. "Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market." Full Length Article, Vol. 1, No. 2, 2023 ,PP. 23-30 (Doi   :  https://doi.org/10.54216/JSDGT.010203)
    Kholjigitov M. Gayratovich, Erkinova N. Tokhir qizi. (2023). Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market. Journal of , 1 ( 2 ), 23-30 (Doi   :  https://doi.org/10.54216/JSDGT.010203)
    Kholjigitov M. Gayratovich, Erkinova N. Tokhir qizi. "Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market." Journal of , 1 no. 2 (2023): 23-30 (Doi   :  https://doi.org/10.54216/JSDGT.010203)
    Kholjigitov M. Gayratovich, Erkinova N. Tokhir qizi. (2023). Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market. Journal of , 1 ( 2 ), 23-30 (Doi   :  https://doi.org/10.54216/JSDGT.010203)
    Kholjigitov M. Gayratovich, Erkinova N. Tokhir qizi. Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market. Journal of , (2023); 1 ( 2 ): 23-30 (Doi   :  https://doi.org/10.54216/JSDGT.010203)
    Kholjigitov M. Gayratovich, Erkinova N. Tokhir qizi, Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market, Journal of , Vol. 1 , No. 2 , (2023) : 23-30 (Doi   :  https://doi.org/10.54216/JSDGT.010203)

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