Abstract :

In this article, in the conditions of the formation of an innovative economy, on the basis of the development of regional tourism services, increasing economic efficiency, improving the tourism infrastructure, increasing its quality level, increasing the volume of services in tourism, increasing the contribution to the country's economy, further developing tourism services in the sustainable development of the economy, placing them in the development of the market of tourism services purposeful use of tools, further improvement of hotel business, attracting foreign and local investments to this process, creating new jobs in the service sector, providing socio-economic support to employees operating in tourism enterprises, as well as developing new types of services, digitalization of services, tourism resources targeted use, application of foreign experience in improving hotel business, use of "HR" services in development of tourism services, placement of vos to increase income from tourism, based on the opinions of economists and experts on the development of tourism services, the development trends of the tourism industry through methods such as analysis and synthesis, observation, grouping, comparative analysis, systematic approach, operational research, statistics and economic analysis creation of a customer base in the means of designation, placement, use of clusters in the development of hotel business, scientific and methodological approach to the regulation of the tourism services market are presented

Keywords :

innovative; hotel business; tourist resource; digitization of services; foreign and domestic investments; economic efficiency; currency exchange

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