American Journal of Business and Operations Research AJBOR 2692-2967 2770-0216 10.54216/AJBOR https://www.americaspg.com/journals/show/832 2018 2018 American University in the Emirates, Dubai, UAE Ahmad Freij In this paper, we have proposed two models of marketing classification which are Support Vector Machine (SVM) and Linear regression, these two models are the most popular and useful models of classification. In this paper, we represent how these two models are used for a case study of a bank marketing campaign, the dataset is related to a bank marketing campaign, and for Applying the machine learning models of classification, the RapidMiner software was used. 2021 2021 21 30 10.54216/AJBOR.050102 https://www.americaspg.com/articleinfo/1/show/832