Journal of Intelligent Systems and Internet of Things JISIoT 2690-6791 2769-786X 10.54216/JISIoT https://www.americaspg.com/journals/show/3970 2019 2019 Research Scholar, GITAM School of Business, GITAM University (Deemed to be University) Hyderabad, Telangana, India Marri Marri Associate Professor, GITAM School of Business, GITAM University (Deemed to be University) Hyderabad, Telangana, India Sudha Vemaraju This study investigates the impact of Digital Transformation (DT), Artificial Intelligence (AI), Internet of Things (IoT), Employee Collaboration (EC), and Communication on Organizational Citizenship Behavior (OCB) across different work models—Hybrid, Remote, and In-Office. A structured questionnaire was developed and administered to employees in the IT industry in Hyderabad to collect data. The major findings indicate that Digital Transformation, AI, IoT, and Employee Collaboration significantly enhance OCB across various work models. Conversely, Communication alone does not significantly affect OCB within different work settings. The integration of advanced digital tools, AI, IoT, and collaborative technologies is crucial for fostering positive employee behaviors, which are less achievable through communication alone. The study underscores the importance of leveraging digital transformation, AI, and IoT to optimize organizational outcomes, particularly when implementing diverse work models. 2026 2026 309 325 10.54216/JISIoT.180124 https://www.americaspg.com/articleinfo/18/show/3970