International Journal of Neutrosophic Science IJNS 2690-6805 2692-6148 10.54216/IJNS https://www.americaspg.com/journals/show/3638 2020 2020 Tashkent State University of Economics, Tashkent, Uzbekistan Kholmuminov Kholmuminov This article introduces a neutrosophic methodological framework for conducting personnel marketing research in the rural labor market of Uzbekistan. Given the inherent uncertainty and indeterminacy in labor market dynamics, the study applies neutrosophic logic to enhance the reliability of marketing data regarding labor demand and supply. The research outlines the interrelated stages of personnel marketing analysis, incorporating neutrosophic sets to better identify discrepancies between labor demand and supply, the scale and causes of rural unemployment, and the structural needs for new professions. Key areas of focus include problem identification, goal formulation, data collection and analysis, forecasting labor market trends, and developing targeted interventions to mitigate unemployment and improve workforce qualifications. Additionally, the study proposes strategic marketing initiatives for rural employment assistance centers, integrating neutrosophic decision-making models to optimize labor market strategies. By adopting neutrosophic approaches, the study provides a robust, uncertainty-aware methodology for balancing labor market proportions and formulating evidence-based policies to enhance rural employment opportunities. 2025 2025 353 364 10.54216/IJNS.260129 https://www.americaspg.com/articleinfo/21/show/3638