Fusion: Practice and Applications FPA 2692-4048 2770-0070 10.54216/FPA https://www.americaspg.com/journals/show/3196 2018 2018 Faculty of science. University of Ibn Zohr, Agadir, Morocco admin admin National School of Commerce and Management. University of Ibn Zohr, Dakhla, Morocco Mehdi Boutaounte In e-commerce, web mining for page recommendations is widely used but often fails to meet user needs. To address this, we propose a novel solution combining semantic web mining with BP neural networks. We process user search logs to extract five key features: content priority, time spent, user feedback (both explicit and implicit), recommendation semantics, and input deviation. These features are then fed into a BP neural network to classify and prioritize web pages. The prioritized pages are recommended to users. Using book sales pages for testing, our results demonstrate that this solution can quickly and accurately identify the pages users need. Our approach ensures that recommendations are more relevant and tailored to individual preferences, enhancing the online shopping experience. By leveraging advanced semantic analysis and neural network techniques, we bridge the gap between user expectations and actual recommendations. This innovative method not only improves accuracy but also speeds up the recommendation process, making it a valuable tool for e-commerce platforms aiming to boost user satisfaction and engagement. Additionally, our system’s ability to handle large datasets and provide real-time recommendations makes it a scalable and efficient solution for modern e-commerce challenges. 2025 2025 264 271 10.54216/FPA.170120 https://www.americaspg.com/articleinfo/3/show/3196