Fusion: Practice and Applications FPA 2692-4048 2770-0070 10.54216/FPA https://www.americaspg.com/journals/show/3047 2018 2018 Department of Management Information Systems, College of Business, University of Jeddah, Jeddah, KSA Alaa Alaa In the recent past, there has been a surge in the use of artificial intelligence (AI) in the development of smart technologies for the purpose of improving efficiency in writing academic papers and conducting researches. However, the potential of using AI in the improvement of scholarly processes has not been optimally realized due to low awareness and visibility of the tool among the users. In this respect, this paper aims to describe the following tools of AI which can be applied in the research process including literature search and manuscript preparation. To assess the AI technology, the current literature in form of case studies was reviewed and this included the automated literature search engines, citation management software, natural language processing tools and data analysis tools. It also reveals that AI approaches can also help in decreasing the amount of time spent in article and data search, citation, citation management, and even in the generation of quality publications. This essay also examines the ethical issues of using artificial intelligence in research and any bias that may be present. In conclusion, it is necessary to underline that AI can be useful in improving the results of learning processes. But it is crucial that the researchers are trained well and are put in a position to doubt the outcome produced by the AI. Thus, the purpose of the paper is to discuss how AI is being used in academia at the moment and what could be done to expand its use in the future. 2024 2024 126 146 10.54216/FPA.160209 https://www.americaspg.com/articleinfo/3/show/3047