Fusion: Practice and Applications FPA 2692-4048 2770-0070 10.54216/FPA https://www.americaspg.com/journals/show/3010 2018 2018 A New Method for Intelligent Multimedia Compression Based on Discrete Hartley Matrix Labs Department, High school of Almotafukeen, Saladin's Education, Tikrit, Iraq Noor Noor Blended Learning Department, College of Administration and Economics, Tikrit University, Iraq Qusay Abboodi Ali Multimedia data (video, audio, images) require storage space and transmission bandwidth when sent through social media networking. Despite rapid advances in the capabilities of digital communication systems, the high data size and data transfer bandwidth continue to exceed the capabilities of available technology, especially among social media users. The recent growth of multimedia-based web applications such as WhatsApp, Telegram, and Messenger has created a need for more efficient ways to compress media data. This is because the transmission speed of networks for multimedia data is relatively slow. In addition, there is a specific size for sending files via email or social networks, because much high-definition multimedia information can reach the Giga Byte size. Moreover, most smart cameras have high imaging resolution, which increases the bit rate of multimedia files of video, audio, and image.  Therefore, the goal of data compression is to represent media (video, audio, images, etc.) as accurately as possible with the minimum number of bits (bit rate). Traditional data compression methods are complex for users. They require a high processing power for media data. This shows that most of the existing algorithms have loss in data during the process of compressing and decompressing data, with a high bitrate for media data (video, audio, and image). Therefore, this work describes a new method for media compression systems by discrete Hartley matrix (128) to get a high speed and low bit rate for compressing multimedia data. Finally, the results show that the proposed algorithm has a high-performance speed with a low bit rate for compression data, without losing any part of data (video, sound, and image). Furthermore, the majority of users of social media are satisfied with the data compression interactive system, with high performance and effectiveness in compressing multimedia data. This, in turn, will make it easier for users to easily send their files of video, audio, and images via social media networks. 2024 2024 108 117 10.54216/FPA.160207 https://www.americaspg.com/articleinfo/3/show/3010