International Journal of BIM and Engineering Science IJBES 2571-1075 10.54216/IJBES https://www.americaspg.com/journals/show/2840 2021 2021 Building Information Modelling and Management Master Program student at Syrian Virtual University, Syria Mirna Mirna Assistant professor in construction and project management, school of energy, construction and environment, Coventry university, Coventry, United Kingdom Abdussalam Shibani The Syrian construction industry faces numerous challenges that hinder its efficiency and productivity, including outdated practices and a lack of modern technological integration. This study explores the potential of Augmented Reality (AR) to enhance industry practices through a descriptive analytical approach using surveys and case studies. Key findings indicate a growing awareness and favorable perception of AR among construction professionals, pinpointing substantial benefits such as enhanced project visualization, safety, and resource management. Despite these positives, significant barriers such as technological infrastructure and expertise gaps limit AR's widespread adoption. The study concludes that AR offers significant potential to revolutionize the Syrian construction industry, recommending focused governmental and private sector investment in technological training and infrastructure to leverage these benefits fully. These findings suggest that AR could be pivotal in transforming construction practices in emerging markets like Syria 2024 2024 47 57 10.54216/IJBES.080104 https://www.americaspg.com/articleinfo/22/show/2840