American Journal of Business and Operations Research AJBOR 2692-2967 2770-0216 10.54216/AJBOR https://www.americaspg.com/journals/show/1805 2018 2018 Higher Technological Institute, 10th of Ramadan City 44629, Egypt Mona Mohamed The onset of the information technology revolution, economic globalization, and high customer expectations have all contributed to significant developments in businesses supply chain management (SCM). Due to the plethora of data generated throughout the entire supply chain has transformed how SCM analysis is conducted. Also, Retailers, in particular face the challenge of managing SC effectively to meet customer demands while reducing costs. Herein, we suggest an approach to optimize SCM using retail analysis techniques. As one of the most well-known artificial intelligences (AI) approaches and machine learning (ML) applications in SCM are the main goals of this study. By constructing conceptual framework, data analytics, ML, and optimization techniques are integrated to generate Intelligent Support Techniques (ISTs) for analyzing SC data and identify opportunities for improvement. We apply retail analysis techniques such as demand forecasting, inventory management, and assortment planning to optimize supply chain operations. The efficiency of our ISTs verified through employing it in a real-world case study of a large retail chain. Our results show that the suggested ISTs can lead to significant improvements in supply chain performance, including increased sales, reduced inventory costs, and improved customer satisfaction. 2021 2021 73 81 10.54216/AJBOR.020201 https://www.americaspg.com/articleinfo/1/show/1805