American Journal of Business and Operations Research AJBOR 2692-2967 2770-0216 10.54216/AJBOR https://www.americaspg.com/journals/show/1695 2018 2018 Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt Alshaimaa A. Tantawy Faculty of computers and Informatics, Zagazig University, Zagazig, 44519, Egypt Mahmoud M. Ismail This paper presents a case study on the implementation of business intelligence (BI) in a retail company with the main aim to analyze the benefits of BI implementation and the confronts encountered during the process. The case study involves a large retail company that operates in multiple countries and offers a wide range of products. The implementation of BI was driven by the need to improve decision-making processes, increase operational efficiency, and enhance customer satisfaction. We also cover the different phases of BI implementation, including planning, data integration, data modeling, and dashboard development. The results of the study indicate that the implementation of BI has led to significant improvements in the company's performance, such as increased revenue, improved inventory management, and better customer segmentation. We investigate how artificial intelligence can provide great support for improving and automating the implementation of BI in retail companies. However, we also highlight some challenges encountered during the implementation process, such as data quality issues and resistance to change. The paper concludes by emphasizing the importance of careful planning, stakeholder engagement, and ongoing evaluation in ensuring the success of BI implementation in retail companies. 2021 2021 107 115 10.54216/AJBOR.030204 https://www.americaspg.com/articleinfo/1/show/1695