Journal of Sustainable Development and Green Technology JSDGT 10.54216/JSDGT https://www.americaspg.com/journals/show/1588 2022 2022 TSUE, Department of Tourism and Service, Uzbekistan Shukhratjon S. Sayfutdinov TSUE, Department of Tourism and Service, Uzbekistan Dilfuza M. Rakhimova  this article discusses the ways of using Internet marketing to increase the efficiency of tour operators, attract modern technologies to the development of tourism in Uzbekistan, the effectiveness of introducing innovative innovations in the field, updating the material and technical base of the service sector in the development of tourism, as well as the use of mobile tourism for, scientific and methodological developments and proposals were made to the extent that the size of the audience allows travel companies to use potential customers in the form of a "chain reaction". 2023 2023 08 13 10.54216/JSDGT.010201 https://www.americaspg.com/articleinfo/38/show/1588