American Journal of Business and Operations Research AJBOR 2692-2967 2770-0216 10.54216/AJBOR https://www.americaspg.com/journals/show/1578 2018 2018 Department of MBA, CMR Institute of Technology, Bengaluru, India Mohammad Irfan Department of MBA, CMR Institute of Technology, Bengaluru, India Kathari Santosh This project aims to understand the level of financial literacy among the rural respondents from five adopted villages by CMRIT. It also focuses on the socio-economic factors of the respondents including age, gender, level of education, work experience, marital status, number of children and sector of work and level of income from five adopted villages. This project is basically dependent on the primary data and the study in descriptive in nature. The convenient sampling method was adopted and the 500 sample were collected from five villages using a survey method. For analysing the sample data, percentage analysis, cross tabulation, correlation analysis and regression analysis was applied. It found that majority of the respondents are aware about financial literacy and financial product and majority of the respondents have bank account also. All the respondents are aware about financial products and investment avenues to invest for their savings. Based on the analysis, most of the respondents are availed loans from the Govt promoted schemes and participating in the other schemes. 2023 2023 47 56 10.54216/AJBOR.090105 https://www.americaspg.com/articleinfo/1/show/1578