Journal of Intelligent Systems and Internet of Things JISIoT 2690-6791 2769-786X 10.54216/JISIoT https://www.americaspg.com/journals/show/1549 2019 2019 American University in the Emirates, Dubai, UAE Abedallah Zaid Abualkishik American University in the Emirates, Dubai, UAE Rasha .. Towson University, Towson University, Maryland's University, USA William Thompson Business intelligence (BI) mentions to the technical and procedural structure which gathers, supplies, and examines the data formed by company action. BI is a wide term that includes descriptive analytics, procedure analysis, data mining, and performance benchmarking. Customer churn is a general problem across businesses from several sectors. Companies are working always for improving their supposed quality by way of providing timely and quality service to its customer. Customer churn is developed most initial challenges which several firms were facing currently. Many churn prediction techniques and methods were presented before in literature for predicting customer churn from the domains like telecom, finance, banking, and so on. Researchers are also working on customer churn prediction (CCP) from e-commerce utilizing data mining and machine learning (ML) approaches. This manuscript focuses on the development of Stacked Deep Learning with Wind Driven Optimization based Business Intelligence for Customer Churn Prediction model. The proposed model is considered an intelligent system that applies golden sine algorithm (GSA) based feature selection approach to derive a set of features. In addition, the stacked gated recurrent unit (SGRU) model is applied for the prediction of customer churns. 2023 2023 43 54 10.54216/JISIoT.080104 https://www.americaspg.com/articleinfo/18/show/1549