American Journal of Business and Operations Research AJBOR 2692-2967 2770-0216 10.54216/AJBOR https://www.americaspg.com/journals/show/1094 2018 2018 Department of Management Sciences - IBADAT International University Islamabad, 44000, Pakistan;Department of Mathematics and Statistics, Central South University Changsha, Hunan, China Irsa Sajjad Department of Dietetics and Nutritional Sciences - IBADAT International University Islamabad, 44000, Pakistan Wareesha Khan Department of Computer Sciences - IBADAT International University Islamabad, 44000, Pakistan Raja Habib Although there has been a vast increase in nutritional knowledge, a healthy dietary pattern is still established due to a lack of knowledge, availability, and accessibility. Even if vegetables are consumed higher percentage of starchy vegetables is consumed hence a balanced and adequate diet is still not followed. This research collected data from different cities of Pakistan via a questionnaire which was filled both face to face as well as online. The sample size was 60 with 10 people from each group. Data was collected majorly in form of a food frequency questionnaire and then percentages and frequencies were calculated for all food groups. In age groups 3-12 years there was a higher consumption of beverages both hot and sweet and nuts and seeds were consumed in higher amounts. On the other hand, the age group 13-18 consumed more fruits and vegetables. Similarly, when moving to age 19-25 and 26-40 there is a higher consumption of milk and milk products. Cereals are consumed most by adults of age 41-60 years and 60+ leaned more towards sweets and snacks. Women tend to consume a more calorie-dense diet than men. Also, children and older adults rely more on sweets and snacks rather than fruits, vegetables, and other nutrient-dense foods. 2022 2022 39 47 10.54216/AJBOR.060204 https://www.americaspg.com/articleinfo/1/show/1094