Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market

aspg-38-1639-1792225904 20261017083144 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group Journal of Sustainable Development and Green Technology JSDGT 2836-5399 2023 1 2 Methodological Basis of Applying of Marketing Strategies in the Development of the Country's Tourism Market Kholjigitov M. Gayratovich Tashkent State University of Economics,Uzbekistan Erkinova N. Tokhir qizi Tashkent State University of Economics,Uzbekistan This article describes ways to increase the role of tourism in the country’s economy and its share in its development, and at the same time implement strategic measures in the field of tourism marketing in order to ensure sustainable development in the country’s tourism market. Also, the analysis of the imbalances that have occurred in certain sectors of the tourism market of Uzbekistan is considered and their elimination, as well as finding and expanding the target audience, as well as attracting consumers in the tourism industry and meeting their needs at the level of demand, are targeted marketing strategies for the effect of use is revealed. 2023 23 30 1639 https://creativecommons.org/licenses/by/4.0/ 10.54216/JSDGT.010203 https://americaspg.com/journal/38/article/1639 https://americaspg.com/storage/81679134254.pdf