aspg-38-1588-1792223602 20261017075322 American Scientific Publishing Group admin@americaspg.com American Scientific Publishing Group Journal of Sustainable Development and Green Technology JSDGT 2836-5399 2023 1 2 Shukhratjon S. Sayfutdinov TSUE, Department of Tourism and Service, Uzbekistan Dilfuza M. Rakhimova TSUE, Department of Tourism and Service, Uzbekistan this article discusses the ways of using Internet marketing to increase the efficiency of tour operators, attract modern technologies to the development of tourism in Uzbekistan, the effectiveness of introducing innovative innovations in the field, updating the material and technical base of the service sector in the development of tourism, as well as the use of mobile tourism for, scientific and methodological developments and proposals were made to the extent that the size of the audience allows travel companies to use potential customers in the form of a "chain reaction". 2023 08 13 1588 https://creativecommons.org/licenses/by/4.0/ 10.54216/JSDGT.010201 https://americaspg.com/journal/38/article/1588 https://americaspg.com/storage/91677438214.pdf