256 141
Full Length Article
Volume 2 , Issue 2, PP: 50-56 , 2020


ARZARA: Augmented reality app to try watch on your wrist

Authors Names :   Sarthak Gupta   1     Monil Pahwa   2     Prayant Gupta   3     Surinder Kaur   4  

1  Affiliation :  Information Technology Bharati Vidyapeeth's College of Engg,New Delhi, India

    Email :  sarthakgupta041@gmail.com

2  Affiliation :   Information Technology Bharati Vidyapeeth's College of Engg,New Delhi, India

    Email :  pahwamonil57@gmail.com

3  Affiliation :  Information Technology Bharati Vidyapeeth's College of Engg,New Delhi, India

    Email :  prayantgupta15@gmail.com

4  Affiliation :   Information Technology Bharati Vidyapeeth's College of Engg,New Delhi, india

    Email :  kaur.surinder@bharatividyapeeth.edu

Doi   :  10.5281/zenodo.3944668

Received: May 13, 2020 Revised: May 28, 2020 Accepted: June 29, 2020

Abstract :

Whenever we visit a showroom to buy a watch, we are unable to try all color variants of watches due to unavailability and also if a watch is tried by too many customers it loses its shine and finishing. We tried to overcome this problem by our Augmented reality app called “Arzara”. This Augmented reality app lets customers see how a particular watch model looks on their hand without physically trying the watch. It will not only prevent degradation of polish of watches due to repeated wear by different customers at offline stores but also this new Augmented Reality watch app will make online watch shopping take off. It will make it easier for customers to make decisions and purchase watches.

Keywords :

Augmented reality , wrist watch , 3D models

References :

[1]. Jungyeon Sung, Kwangsu Cho (2007). User Experiences with Augmented Reality Advertising Applications: Focusing on Perceived Values and Telepresence Based on the Experiential Learning Theory. Department of Interaction Science,Sungkyunkwan University, Seoul,Korea

[2]. Mark Yi-Cheon Yim, Shu-Chuan Chu(2017). Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. Journal of interactive marketing.

[3]. Sisi Zlatanova(2001). 3D modelling for augmented reality. Department of Geodesy, Delft University of Technology Thijsseweg 11, 2629 JA, Delft, The Netherlands.

[4]. Jonna Häkkilä, Ashley Colley (2017). Clothing integrated augmented reality markers.The 16th International Conference.

[5]. Elizabeth Simão Carvalho, Gustavo Maçães (2011).Use of augmented reality in the furniture industry. Proceedings of the 1st Experiment@ International Conference.

[6]. Mrs.S.Hemamalini , Mrs.K.Hema Priya (2017). A Survey of mobile applications using augmented reality. International Journal of Pure and Applied Mathematics.

[7]. Philipp A. Rauschnabel, Reto Felix (2019). Augmented reality Marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing and Consumer services.

[8]. www.augmented-minds.com

[9]. www.computer.howstuffworks.com

[10]. www.thinkmobiles.com/blog/what-is-augmented-reality/

[11]. https://www.sysbunny.com/blog/wp-content/uploads/2017/11/Used-Ar-Apps.png